Our story
Founder Jake Hill's journey into the cannabis industry began in 2011 after leaving college to pursue his passion for cultivation. Starting with a controlled environmental space in his Sacramento garage, Jake quickly established himself as a test-and-grow visionary. Expanding to Oregon, he created a vertically integrated model—including dispensaries, outdoor farms, and an automation company—all with a goal of bringing the benefits of cannabis to a new generation of people.
Discover our origins
Rethink
your drink
Experience a healthier,
hemp-Infused lifestyle
Elevate your drinking experience with Delta-9 THC and CBD drinks, crafted with all-natural, premium ingredients that deliver the high you want while keeping you refreshed and revitalized.
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In collaboration with
Death Row
Records
Drink an ounce to the iconic
label that launched legends
like Tupac Shakur and Dr. Dre